Why I’m Not a Coach & What I Love About The Online Course Business

欢迎来到自由而无所畏惧的播客中的第28集。今天,我会回答我得到的最重要的问题之一。为什么我不是一个教练,当这是一个有利可图的商业模式?beplay通用当每个人似乎这样做的时候?如果我现在可以轻易增长我的收入,那么如果我现在提供辅导包裹?特别是为什么当来自我的观众的人已经问我这一点时,我不这样做?

我会一如既往地保持真实的,我会讨论为什么这一商业模式不适合我,为什么另一个我如此爱上 - 成为课程创造者 - 对beplay通用我来说是完美的。

I’m definitely not telling anyone not to become a coach, but most often we just hear about the benefits of this business model. I have enough coaches around me to know why this isn’t something I want and how it will affect my lifestyle, my mood, my work and so much more, in a way that actually gets me further way from the kind of business that I’m building.

Because I’ll always try to create my dream life and run my dream business, but most people out there follow the profitable and trendy ventures, and there’s usually a price to pay for that.

Tune into the episode below:

Show Notes:

  • [02:17] Why having coaching sessions goes against my business code
  • [02:55] 2我恐惧的东西a big part of being a coach
  • [04:57] The connection between your learning style and the business model that’s best for you
  • [06:24] The 1 thing I don’t wanna do to my audience
  • [08:11] Why I need a more scalable business model
  • [09:07] What I love the most about being a course creator
  • [10:43] Courses vs experiences
  • [11:35] The next 3 offers I’m releasing

Transcript

1。I don’t like working 1:1 with people

The first reason why I’m not a coach and why I’m not planning on becoming one is becauseI don’t like working 1:1 with people, not as a student and not a teacher.

It’s just not for me and I believe that we should all do work we love. Of course there will be administrative tasks and more technical stuff we gotta deal with, but your day to day activities as a business owner should be something you’re really good at. It should be what comes naturally to you, what gives you energy, and puts a smile on your face.

有一个与某人的教练会谈判我,我不会期待它。在剩下的时间里,我不会幸福和精力充沛。

2. No calls or deadlines.

原因#2与第一个密切相关 -I don’t want any calls and deadlines in my business.我只是不是那种人,我很好。

I know it’s the opposite of how the world works today, but freedom and doing things my way were always priorities for me. Keeping things the way I like is also how I can serve my audience, how I can make the most of my time and skills, and keep providing value.

大多数人告诉我,我创造了比他们从任何其他博主或企业所有者看到的更多内容。beplay通用我坚持我爱的内容的原因之一。主要是书面内容,在我的情况下是博客帖子,以及铅磁铁。而且还有课程和播客。

只要这是我的条款

If I had even 1 coaching call a day, you can bet you won’t hear from me any time soon and won’t show up the way I do now every week. I’ll need some time to recharge and my creative energy and most productive hours of the day will be invested in something else.

3.I don’t want to depend on my clients

The next reason is thatI don’t want to depend on my clients。Now I have blog readers, brands I work with on sponsored content, and students of my courses. But I don’t feel dependent on anyone.

They all reach out to me via email or Instagram and I respond when I can, when I have the energy and am in the right mindset.

When I had clients back in the days as a freelance writer, I wasn’t happy. I had to answer expectations all the time, we had differences on so many things, it was hard to set boundaries.

I wasn’t looking forward to doing client work but it was my main income stream so it was also my most important activity for the day. Once I got out of this thanks tobecoming a full-time bloggereverything changed.

我觉得这么丰富,更感激我的工作,而不是以往任何时候都是因为我只是习惯了什么感觉。

4.This isn’t the best way for me to teach.

The next reason why I’m not a coach is thatthis isn’t the best way for me to teach.

It’s not how I wanna learn either. And if I don’t invest in教练, I can’t just start coaching myself. But I invest in courses all the time, and have learned a lot as a student of them, not just as the creator of my programs. I’ve seen bad courses, and I’ve seen mind-blowing ones. And I always strive for progress with mine.

I understand how online courses work. They are self-paced and that’s what I need. That’s what allows me to learn anything I’ve wanted so far, dive deep into the knowledge of its creator and do a lot of mindset work. And while many people will say hiring a coach gets you there faster, it’s just not what I want.

Not everyone needs a coach. We all have different learning styles.

是的,由于没有提供教练,我错过了与一些可能投资我并且需要这种教学的人一起工作。

But I get to serve the many other beautiful people who are just like me. Who don’t wanna get on a call, who want to have their information organized neatly in an online course thanks to lectures and modules and the amazing online course platforms available today. And they can decide when to log in and do some work and when to take some time off and actually apply what they learn.

Read also:From Losing Her Job During The Pandemic to Building a Successful Coaching Business

5.我不想告诉别人该做什么。

我仍然这样做,但不是直接。不在实际的教练呼叫,他们分享他们的挣扎,我告诉他们究竟是什么。它对我感觉不对。就像我不想被告知要做什么。它有点影响我的自由和独立性,因为它只是别人的意见。

The way I teach is more passive. For example, it means that you came to this episode, pressed play and stayed till this section because you want to. You might walk away with a few tips and decide for yourself if you wanna take action on them.

我喜欢这个,这就是我想要影响人的方式。这意味着只有那些准备改变和工作的人来到我的人。

他们发现我的内容,投入我的程序,并不等着我告诉他们该怎么做。我已经分享了我所拥有的每个程序里面的所有这些,但他们只需要与他们共鸣。只要他们把它付诸实践,就会在他们的生活和业务中发生巨大的转变。beplay通用

6.我做对了什么。

I’m also following my purpose, doing what feels right.And coaching isn’t that, online courses are.

这就是为什么我学习所有我可以创造最好的程序,我可以与我的学生保持联系,以一种吸引我理想的学生对我的观众的方式启动和做电子邮件营销,而不仅仅是免费赠品寻求者。

7.我做了很容易对我来说

最后,我做了很容易对我来说, which I think is directly related to passion and skills.

While for most people it’s much easier to just hop on a call with someone and talk to them for an hour than to create a whole new online course or worry abut launching it over and over again, for me it’s not.

我想帮助更多的人。

I’m interested in scalable business models. With coaching that is sort of possible with group programs, but still, you put yourself out there so much that there’s only so many people you can help.

With courses, it’s the opposite. You create the best program you can on a specific topic once, and people can enroll and find the same value for the rest of your life. There’s nothing you need to do about it,it’s passive income,您可以自由地在其他项目上工作。这是创造性的自由,对我来说是一个很大的交易。

所以,我认为这几乎涵盖了为什么我不是教练,为什么我不想成为一个。

此外,通过示例,我给了你已经看到了为什么我对课程充满热情。但让我分享一些商业模式对我来说太棒了一些原因。beplay通用

Why I Love The Online Course Business

创造一个伟大的在线课程是你留下遗产和帮助人们的最佳方式。您可以将您的心灵和灵魂置于创造这样的变革计划,即使它不是那么长或昂贵,而且它可以真正帮助任何将成为其中的一部分的人。

还有事实是,您可以在您的灵感时,您可以在任何时候都要继续推出新课程,以教授主要专业主题的新方面。或者你可以坚持一个程序,让它像你觉得一样大,并每年都在每一次更新它。您还可以每年推出1,2次或更多次,并且您可以获得多少。

As long as you keep growing your audience and learn the ins and outs of sales and marketing, you’ll be good to go.

可能需要几个失败的发射,直到你得到there, but that isn’t a sign that you aren’t made for this. The mentors I learn from, whose online courses bring them over $1 million in revenue any time they release them, started from zero.

They updated these courses many times and launched more times than they can count. From experience, they learned more than from reading about all this. Any next time you get to tweak one or two aspects of the whole marketing process and eventually, you’ll find what works for you and your audience. When you do, you can double and triple your revenue in no time.

Another thing I love about being a course creator is that it feels like a game, and that’s an important part of business for me. It’s what keeps it interesting.

我创建的每一个新课程都像一个全新的迷你商业,或我现有业务的分支。beplay通用我可以给它一个很酷的名字,涵盖了一个特定的话题,我还没有得到我的所有知识,我把它从头之后包装成这个美妙的体验。

I call courses not just programs but experiences.

I try to take the student on a journey. With what I teach, they go from A – which is the reality they had before enrolling in the course, and that usually involves a problem, to B – a reality in which they have the solution and are working on it.

Every course I create feels differently for me. There’s different energy, the structure of the lessons and the whole framework is totally new and it keeps me excited.

In fact, I have more ideas for courses than I know what to do with. I’m currently creating one program which I plan to release quite soon. It’s something that’s been on my mind and even outlined in a document for over a year now, the timing just wasn’t right. Now it is and I can’t wait to get it out there because I know exactly who it can help.

然后,一旦完成,我会创建第一个捆绑包。我将以大折扣销售所有现有的计划。这将是博主和捆绑中唯一的不同课程Fearless Content, which teaches content marketing and branding. But it applies so much to a blogging business that it’s the perfect addition to the bundle.

完成后,我将终于能够进入我想到的最大项目,我已经在播客上提到了。那是大胆的商业学校beplay通用– a 1-year membership program that teaches you how to build a digital product business. It will be released some time next year, butthe waitlist is openand some people got on it already.

That’s it for today. I’m curious whether you’re a blogger, coach, course creator, do a bit of all of these, are just starting out or are thinking of changing business models. Reach out on Instagram @letsreachsuccess and let me know.