interview with Tom Kuegler of Finding Tom and Post Grad Survival Guide.

This is an interview with Tom Kuegler of找到汤姆and Post Grad Survival Guide.

1. Hey, Tom. Tell us a bit about yourself and what you do.

I am a blogger and a little bit of a vlogger.

I’ve been writing on Medium since 2016. If you don’t know what Medium is, it’s basically just like Instagram for bloggers, except you post blog posts and not pictures and you can follow your favorite writers and get their stories on your homepage.

这就是我如何增长观众。在那里有50,000名粉丝,他们有这件事称为中型伙伴计划,你能够根据有多少人阅读你的故事来获得博客。这真是太棒了!

I’ve been able to make a full-time income blogging on Medium and I’ve also been able to make a full-time income selling courses about how to grow on Medium.

我写了自我完善,旅行和企业家精神。我谈论写作建议,有时有点关于政治,我触摸创造力,只是生活为20件事的更好的生活。

I also have a publication on Medium calledthe Post Grad Survival Guidewhere I try to make content that will appeal to the younger generation and people that just graduated from college.

I also have a vlog on Facebook and YouTube. On Facebook I have half a million followers, but I haven’t been vlogging lately and mostly I just make videos about my adventures in the Philippines. That’s pretty much everything.

你的第一部分喧嚣是什么?

Jeez, I think it was freelancing. I was freelancing way back in 2014 or 2015, right when I was graduating college, and I did pretty good.

我记得我在努力上为某人写了1000美元的撰写5,000个单词电子书,我认为这只是有史以来最酷的事情。所以,当我在2015年毕业时,我统一了大约两年,我做了一切。我写了关于咖啡俱乐部,我写了关于Breweries的信息,我写了关于工艺啤酒。

I wrote for some pretty big websites like the Huffington Post, Inquisitr, who has a pretty good, decent payment system for writers. I wrote for this oil and gas website for a while. They were paying me like $50 an article to write there.

I was just a freelancer from the beginning and so I hardly ever made over $500 to $600 per week. So, freelancing was my first side hustle!

还读:如何赚钱写作:11提示增加自由收入

3.你是如何提出寻找汤姆的想法的?为什么你选择成为旅行博主?

我记得读这个人叫做冒险凯特的博客,她对我来说是如此鼓舞人心。我想做她所做的事情,这是什么在世界旅行时赚钱

I don’t think I was so keen on reviewing certain cities or telling people what to do, or what things to eat. I was more keen on just being able to travel.

I wanted to write about what I was learning and the transformation that I was undergoing as a 20-something, and I remember I wanted to sort of have a travel blog that wasn’t really a travel blog, so my idea was to have the website called wherestom.com, but to my dismay somebody already had that domain name, so I had to figure out what was something else that I could make, so for me it was findingtom.com. I decided to go with findingtom.com because I love Finding Nemo. That’s one of my favorite Disney movies, and so I decided to just play off of that and call it findingtom.com.

4.何时以及如何发现潜在媒体的作家?

2016年底我开始写在媒体上,我记得有人拒绝了我。我跟随这个名为CopyWritersCafé的Facebook组,而该组的所有者将我们所有人发送了一封电子邮件。他说,“中等网站可能是值得研究的,如果你想成为一名博主在线。”

我记得这正是我想做的事。我的WordPress Site FindingTom.com根本没有得到任何牵引力,而且我就像,“也许我应该去写下媒介,看看会发生什么。”

当我在2016年在美国的公路旅行后回到家后,我决定说,“All right, I’m going to write on Medium for one month. I’m going to write one post a day and I’m just going to see what happens.”

我这样做了,一个月后,我基本上从我的FindingTom.com网站上了一大次。想象一下。

I was over the moon. I started my publication, the Post Grad Survival Guide, right then in 2016. It started growing. I was getting like 20 to 25 followers per day for some reason. I was just like, “Wow, I’m finally getting traction here. I’m just going to go all in on Medium.” And I did.

5. Tell us about starting The Post-Grad Survival Guide and growing it to over 40K followers.

我于2016年开始毕业,我开始从算法中获得一些粉丝。他们推荐我的出版物到新用户和物品,所以在未来六个月的过程中,我决定让作家提交给我的出版物。

This is easy to do on Medium. You can just call for submissions, ask writers if you can publish their story in your publication and you can sort of just poach for stories on Medium.

我开始接受客人提交。我从一个没有人博主到现在是一个编辑,所以这很有意思。

I remember posting one of the first posts from a Green Beret, and he was talking about all the things he learned as a Green Beret, and it was just a super interesting article.

这就是我们如何长大的酒吧。我们开始得到很多提交的提交,一旦发生这种情况,你就不可避免地得到了很多粉丝,所以这对我们来说是一个稳步的研磨。

I remember in 2018, I believe, I hired an editor to help me come on and take care of the submissions, because it was getting to be too much for me. My editor Stephen was been able to get us really focused and we started to write content about making money online, investing, personal finance, jobs, how to crush it on interviews, how to be a better worker, etc.

We went from getting maybe 50,000 to like half a million views monthly. From 2018 just up until now we’ve been averaging about that volume of views, so yeah, it’s been just an amazing thing there.

6. How do you manage your time between the 2 publications?

My editor helps me out. I needed to hire him because it would be impossible for me to grow my own personal business, my online course business, and also deal with my own sort of publication as well.

He does about two hours of work every day, just sifting through submissions, working on submissions with writers and making sure they are of the utmost quality. It’s been such a great hire for me.

7.当你自由职业者时,生活怎么样?

The Price I Pay After a Decade of Personal Development

Life back when I was freelancing was fun but stressful.

It was very freeing in that you never know when your next client’s going to come. You never know what your next job is going to be, and you’re always doing something new, it seems. You’re always writing about something new every day because you never know what your clients need from you.

我正在向客户跳上跳跃。我有很少的长期客户,但大多数情况下我只是想每周赢得新的工作。

有这种freel流浪的方面ancing for me back in the day. So I wrote blogs, I was a copywriter, I handled email marketing, I handled social media marketing. I did a lot of that kind of stuff and I was mostly just a freelance writer for people.

很难成为一个关于你对其知识了解的主题的自由职业者。你必须研究这些主题,然后在一夜之间成为一个专家。这很难做到,所以是的,当我自由职业者时,这就是我正在做的事情。

还读:Freelancer vs Blogger vs Course Creator: Which Business Model is Right for You?

8. What was the turning point to going from a freelancer to a blogger?

I freelanced until late 2017. I started in 2015. I started blogging on Medium in late 2016, so after about a year of blogging on Medium I had about 10,000 followers on there.

I remember looking around and getting a lot of comments from people asking me, “How do you grow a Medium publication? How do you grow a Medium profile? How do you get more views on your articles? How do you write better articles?”, etc..

And I was like, “So nobody’s talking about how to use Medium? Nobody’s talking about how to grow a medium? Why don’t I make an online course about teaching people how to grow on Medium?” Since I had already done it, you know?

我在我的脑海里有那个,但我并不完全契望。我是这个石油和天然气网站的自由职业者,他们支付了50美元的文章。我每天写两篇文章。我花了两个小时来写下它们,然后在剩下的时间里,我可以专注于其他东西,如果我想,可以为其他网站写作。

I got an email from this oil and gas website one day and they told me, “We’re actually shutting down the website, we’re not profitable, we’re not making any money and so the investors have decided to just pull the plug on it.”

Overnight I lost all of my freelancing revenue and I felt so sorry for myself.这是2017年10月。

After two years of freelancing and bouncing around from client to client and having people hire me and then drop me, and then I wasn’t really needed all the time, I was just like, “I’m done with freelancing, I hate freelancing, this is so annoying. I have to keep bouncing from client to client.” I was sick of that whole world.我想要一些稳定的东西,所以我决定了一晚,我将在您的在线课程中培养媒介,这是它将成为的方式。

I researched this one person called Mariah Coz. She had this website called femtrepreneur.co, which was super cool, really great name, and she talked about webinars and online courses and how you could sell online courses with webinars. I remember reading her blog and she pretty much taught me the whole process from start to finish.

I implemented exactly what she said, I watched other people’s webinars, I watched Jeff Goins’ webinar to see how he sold things. And I decided to create my own webinar and sell my own course about how to grow on Medium and how to use Medium because everybody was asking me questions about it and nobody had an online course about it.

我记得我的第一个网络研讨会,我坐在那里等待人们出现,我有30人出现了直播。

I was over the moon. I was so happy. People are actually showing up live for this thing!

我做了我的网络研讨会,5人报名参加了我的在线课程,我赚了我的第一个2,000美元。这就是我从自由职业者到全职博主的地步,因为现在我正正式从我的博客赚钱。

9. When did you start your YouTube channel and what role does it play in your business now?

在我开始在线课程业务后,我在2018年开始了我的YouTube频道,我将专注于写作,在线业务和自我改进等主题。beplay通用我想成为凯西内证人。他是我最喜欢的YouTubers之一。

不久之后,我去了菲律宾。我呆在那里一个月,他们的文化和人民对我有很多影响了我,我开始制作关于菲律宾的视频,我的旅行。Before I knew it, I started going viral with these videos, so I had my first million view video on Facebook in late 2018.

I kept vlogging for the next couple years and made tons of videos about the Philippines and a lot of them went viral.

他们知道,他们说,菲律宾就像世界的社交媒体资本。每个人都有Facebook在那里,很多vloggers来到菲律宾只是为了让视频有关这个地方,以便他们可以获得病毒视频。我下去了兔子洞,我每周都在菲律宾制作有关菲律宾的视频,有时每周多次。

我现在在Facebook上有了五百万追随者,也像100,000左右的youtube订阅者,但它现在并没有真正在我的业务中发挥重要作用。beplay通用

我在我的视频上用广告货币化,但它并没有在我的业务中发挥巨大作用。beplay通用我想将其纳入我的业务,​​但我不想再制作有关菲律宾的视频。beplay通用

我想制作关于我写的东西的视频,这是自我改进的。只有20个小的小技巧。投资,加密货币等我想专注于我通常写的事情。

10.从那以后你是如何增长的频道?

我开始了解某些头条新闻。我在Facebook上去了病毒的方式很多时候感谢这些方形视频。我在这个黑色广场中间有宽屏视频。所以我把我的标题放在了黄色文本上方的视频之上,当人们滚动他们的饲料时,他们立即立即知道我在说什么。

他们不必观看视频,他们只能读取视频上方的标题并选择观看。我擅长弄清楚了头条新闻让人们停下来看看,我想出了很多我的热门需要与菲律宾人民共鸣。

我在我的vlogging career中拍了很多博客课程,并将标题技巧纳入了我的Facebook上的视频。该平台迄今为止,这是我最大的增长司机。我已经在Facebook的方式比YouTube更多地去了病毒。

11. What are some elements of a viral video on YouTube?

For me, the two main things that are so important arethe headline and the thumbnail

缩略图当然是视频标题旁边出现的小矩形。只要你滚动YouTube,你就会看到在主页上的缩略图,只要让缩略图正确就非常重要。

It’s an art form in and of itself. I Picmonkey.com to edit my images and it’s super helpful. I think it’s like $7.99 per month to be able to edit images.

But I learned that if I have my face in the thumbnail, and I have this in-picture image of whatever I’m talking about, that’s good.I put that next to my face and also add words on the thumbnail that spark some controversy.

我使用的短语总是两个,三个,四个词长。他们永远不会长句子。

I think for one of my recent videos one of my phrases I put over top of my thumbnail was, “Wait, what?” So I just try to see what little phrases will capture people’s attention and get them to click.

老实说,viral是youtube的算法之神,以弄清楚他们想要去的视频类型。

我从Facebook上传了所有的视频到YouTube,就像一年一样,我从未在YouTube上过了病毒。他们从来没有做得很好,然后突然的一天youtube决定祝福我的一个视频,其中有数百万次观点。

每天我每天都在获得5,000名订阅者。这只是天文的增长,所以我想you have to just be patient and understand that just because a video’s not going viral on YouTube right now does not mean it will never go viral.因为去了我病毒的视频是像几个月的上传,过去的月份和月份。

12. How do you find the time, focus and creative energy to do both vlogging and blogging?

6月2020年6月收入和交通报告[收入4,000美元]

我想我期刊是一个很多的地狱。我写信给我每周做了什么。我现在这样做了这个东西,现在已经改变了我的一切。

你应该在线查找子弹日记,你将能够看到我的意思。我写下我每天都做了什么。我写下了我的感受。我试着,一下子,兼作我拥有的所有不同的项目。我在媒体上博客,我在Facebook和YouTube上vlog,我为我的个人网站制作博客,我管理我的在线课程,然后我还有其他我努力的项目。

Juggling all of that stuff at one time is exceedingly difficult and so I find journaling is just this amazing thing that can help me take stock of everything that I do

I just list out in my weekly journal all of the major things that I work on. That’s vlogging and my blogging on Medium and on my website. Then I write down what I did that week, and then if any of those big projects in my life are lacking, I decide to prioritize it the following week.

13. Why Facebook and Instagram, and how did you build a big following there?

I talked a little bit about square videos on Facebook. Those have been crucial to helping me build a following there, and I think Zuckerberg made Facebook free for all Filipinos. He made the data free for them so that they can watch whatever they want on Facebook data free and they don’t have to pay for it, which is just ridiculous. It’s incredible.

我记得我的朋友来自菲律宾说,“你应该在Facebook上制作视频。”这家伙NAS每天都在Facebook上制作视频,并且他一直都去病毒。

I think it’s a better platform. I was a diehard YouTuber back in the day, even when I was only getting a couple hundred views per video, so I decided to take them up on the Facebook offer.

My first Facebook video that I uploaded got like 2,000 views. I couldn’t believe that and I turned from a YouTuber to a Facebooker over night. I was like, “Oh, Facebook is the place to be.”

他们是对的。这几天Facebook是最好的视频平台,人们甚至都不知道。

人们不知道这是如此奇怪。每个人都认为YouTube这么好,但对我来说,Facebook更好。

The algorithm favors creators. The organic reach is way higher than YouTube. You could share a video on Facebook and then it goes to a lot of your followers, they can share it so it’s easier to go viral.

YouTube, it’s up to the gods of the algorithm to give you that space on the homepage, and that’s about it. But on Facebook you can get shares and you can do all that kind of stuff.

就Instagram而言,我在Instagram上增长的唯一方式是我会说的病毒视频的评论。“关注Instagram”,每次我有一百万多个视图视频,我会在Instagram上获得1000名粉丝。所以是的,这对你们有一点黑客。

14. How do you monetize your Medium publications, and how much do you earn from them monthly?

I definitely want to give you some exact numbers here. As far as my Medium publication, I have never been able to monetize that, weirdly enough. Medium for a while was handing out contracts to big Medium publications and they’ve paid them X amount of dollars per month based on how many views they generate.

当我谈论出版物时,我的意思是毕业后的生存指南。我不是在谈论我的个人媒体博客,因为他们是不同的。

对于毕业后生存指南,我从来没有能够通过货币化。我们超级接近媒体,但它落下了这么多次,所以我从来没有直接货币化我的出版物。

就我的个人博客而言,媒体有这个中型伙伴计划,基本上它就像Netflix订阅。读者可以支付媒体5美元/月,以阅读其平台上的无限故事。

对于像我这样的作者,如果我发布一个故事和订阅者读取我的故事,我会得到他们5美元的总结,他们支付给中等。现在,这是由所有作者分开,即读者在那个特定的月份阅读,所以对我来说,这可能是一对便士。

It doesn’t really matter, but at scale if you get thousands, tens of thousands, maybe even hundreds of thousands of views, you could really make a killing on Medium.

我会说,如60,000次观看,你可以在媒体上每月获得大约1,500美元到2,000美元,所以是的,我有几个月的时间,我每月赚4,000美元。

But basically, just recently, I average about $1,500 to $2,000 monthly, just to give you some hard numbers there.

15.什么激发了你创造你的第一课程以及它是什么?

My first course is called中等掌握

It’s about how to use Medium, how to grow on it, how to create Medium publications and write better headlines and just become a better writer that’s in touch with the story you want to tell.

它是技术与如何使用中等平台的一部分,它是我教你如何编写更好的文章的其他部分。

16. How are you selling it on the back end?

我有一个免费的5天电子邮件课程,人们可以通过我在哪里给他们5个不同日子的5个提示。然后我喊出一个网络研讨会,很多人会立即结束签约。

Whenever they sign up for one of the webinar spots, that’s when I sell them on my course–on the webinar itself.

我在周二,周三和星期四(使用Everwebinar.com)进行自动化网络研讨会插槽。I use Teachableto host a landing page and the payment system so people can land on my landing page and then pay through there.

我还使用像截止日期漏斗这样的工具来创造一些稀缺性,我给予人们的优惠券代码和折扣,他们只能访问20分钟。

截止日期漏斗,单独的一个工具,让我成为数十万美元。这非常令人难以置信。

17. What’s your absolutely favorite business activity, and your favorite way to make money online?

我爱写作。我喜欢写博客。我爱斯蒂ng down at my computer every morning for an hour or two and writing out whatever I want to write about.

这是我最喜欢的事情。我喜欢传播我关心的消息,这就是我喜欢vlogging和博客的原因。

对我来说,博客也是一种商业活动,因为我正在生beplay通用成电子邮件订阅者和中间的收入。

18. What was your first hire and how did you know it’s time to outsource?

That was the editor of my publication The Post Grad Survival Guide. I hired Stephen in 2018 and I knew it was time because I was just getting so annoyed looking through drafts every day.

我花了30分钟即可自动发布给我们发送给我们的一切,我决定,“此出版物需要有一些指导方针。需要有人会对这些提交的人说是或否而不是自动发布它们,因为他们没有时间。“

I was too busy growing my own online course business so I knew I needed to hire somebody. I hired Stephen to come on and basically just take care of that for me, and he’s done a phenomenal job helping me grow it.

19.谁现在是你的团队,他们有什么角色?

我在毕业后生存指南中有编辑。

我有一个有时与我一起工作的视频编辑器。我只是拍摄我的视频,然后我在菲律宾寄给她,她为我编辑。这些是短时间的三分钟视频。它可能需要她两个小时,为我制作这些视频,或者编辑它们,并将它们发送回来。

I also have a virtual assistant who helps me look over messages that I get on my Facebook page, LinkedIn page and my email.

I also just recently hired someone to help me redesign the website. He’s probably going to be a long-term hire just to help me look over my website and stuff like that.

20.菲律宾的生命如何让您成为一个人的成长并扩展您的业务?beplay通用

Such a great question. I love the Philippines. It’s helped me to get away from where I grew up. It’s helped me to figure out how to live on my own.

我学会了如何获得公寓。我买了很多我需要的东西。我每天开始做菜,清理我的地方,做差事,得到杂货,我真的开始成为我自己的人。

I learned a little bit of Tagalog. I could speak with some of the locals there.

I grew up in America, and there’s this whole world out there that a lot of people just don’t get out of. And for me to spend not just a couple weeks, but two years in another country, is just mind blowing.

当大多数人旅行时,他们只有两周了。他们不会花几个月和多年沉浸在一个真正改变他们所在的地方。它有点改变你的DNA。

When you go back home, it’s like everything is awkward. You don’t even know how to live there anymore, because you’ve lived in another place for so long. For me that changed who I was down to my core, and I loved how Filipinos do things. I spoke their language. I partied like them, I spoke like them, I rode in their types of transportation, and I lived how they live for two years. That was just life altering and mind altering.

I think that more Americans need to go visit other countries for longer periods of time if they can manage it.

有些人,他们只是需要花比工作两个月,只是去旅行,背包。我认为这将是一个令他们兴起的兴趣。

去第三世界国家是一个非常重要的经验。The Philippines is a third world country, and while I don’t want it to be, while I hope that they can manage to claw their way out of that, I think it’s still just really important to go to get a perspective on all of the stuff that we typically complain about in America.

这就像你抱怨一些真正无关紧要的东西。我们称他们第一个世界问题,对吗?

One time I saw a kid that was laying on the street on a cardboard box. This kid was like 11 years old. Dirty, sleeping right in the middle of the sidewalk. I couldn’t believe it. It’s a whole other world out there.

I’ve seen stray dogs get hit and die. I’ve seen a lot of crazy stuff that Filipinos have to go through, and it’s a whole different world over there that I think people need to go and witness. It’s changed me on a whole number of different levels and I am so happy that I was able to spend two years there.

21.接下来是你和你的业务?beplay通用

I really want to grow my own blog,找到汤姆

Medium.com是一个壮大的好地方,赚钱并汇集你的电子邮件列表。但是,我希望更加控制我的观点和覆盖范围。

我将在搜索引擎优化中基本上投入很多,并尝试编写大量优化的帖子。我想多样化我如何让我的博客流量。

我也想远离在线课程和销售,我想将我的VLOG和我的博客统一。最终,我想参加赞助的博客文章,广告,赚钱与联盟营销,以不同的方式赚钱,以便我不必在我的在线课程上依赖这么多。这不是我发现我的快乐的地方。

I find my joy from writing my story and giving people an inside look into what I’ve learned in my life. If I can figure out a way to make money just by doing that, then I think I’ll be the happiest I’ve ever been.

Whether that’s writing a book one day or else, I know for a fact if I want to get there I have to build my platform outside of Medium. That’s my main thing. Growing my platform outside of Medium, both on YouTube and Facebook with my vlog, and also on my personal website.