bold business moves to make this year

Welcome to episode 22 of the Free and Fearless Podcast where you’ll hear me share 12 things you can do by the end of the year to move your business forward. There’s still plenty of time to focus on the revenue-generating activities, reach your annual income goals and even go beyond that, make a scary investment, or do something uncomfortable online that will change your whole life in the next years thanks to what it can lead to.

To get something out of this episode, I challenge you to pick at least 1 of the 12 ideas I’ll share and actually do it in the next months. Overcoming the resistance once will totally change your mindset regardless of what happens next, and you’ll actually enjoy business more and will be more willing to try other bold moves.

Tune into the episode below:

Show Notes:

  • [06:03]如何了解您是否实际销售
  • [08:19] Do this to free up time so you can work on bigger things in your business
  • [10:10] How to know if it’s time to change direction
  • [11:06] 1 move to increasing customer lifetime value
  • [13:34] How to give your audience what they want and need
  • [15:29] A fun exercise to help you stretch your imagination and uncover limiting beliefs
  • [18:18] How to monetize your next offer before you create the content

Mentioned:

成绩单

1. Release an offer

也许你到目前为止从未这样做过。您可能会学习所有您可以对业务的所有想法,甚至是如何启动和如何的实际计划。beplay通用但是有没有实际的优惠,你邀请人们抓住?

喜欢,有产品吗?有没有办法他们可以与你合作1:1?您网站上有关于它的页面吗?你让你的观众知道吗?您是否发送了足够的提醒邀请他们,帮助他们决定它是否是正确的,让他们到销售页面并查看里面的内容是什么?

If not, you aren’t selling. And without that, chances are you aren’t getting any further.

Not only do you need to have at least 1 offer, but you need to be perfecting your messaging, updating the content inside, growing your audience and promoting that same offer to them in a way that speaks to your ideal client.

如果您已经提供了,也许是另一个人的时间。你每3个月至少推出一次吗?在尝试后,很容易被困在车辙中,然后等待事情发生。但是您的电子邮件列表不仅仅是自己的成长,您的销售页面不会只获取流量,新人甚至可能无法知道您提供的产品。

So there’s a lot you can be doing at any moment to grow your business and to sell and promote what you currently have or what you’re planning to release some time soon.

2.提高您的利率。

I talked about this in episode 20so you can check it out.

It’s all about why most freelancers, bloggers, coaches and course creators underprice their work and what they can do about it to not just start charging what they are worth – which is the so-called value-based pricing model – but even double their income thanks to that.

If you’re ready to take this step right now though, it simply comes down to raising the price of your services, product, coaching package, or whatever else you offer.

With this, you take your power back. Because you don’t need to follow what others in your niche are doing or telling you to do and you can give yourself permission to raise your rate whenever you want because this is your business and you’re trying to create your dream version of it.

3. Hire someone to help you out.

Whether it’s an accountant, a VA that will just manage your email and complete some basic tasks, or one that you’ll outsource your podcast editing to, or maybe even hire a podcast manager for that, there are a million things you can outsource. But it takes some courage to actually look for a person, hire someone (even if it’s for a few hours a month), start paying them, and show them how you want things to be done.

Once you do that, though, you’re acting and thinking like a CEO. To be the best business owner you can be, your focus and time need to be invested in the 5% activities. The ones that are directly related to generating revenue, the ones only you can do, the ones you are passionate about, and those that are all about the vision of the business – meaning that you decide what’s next and how you’ll get there.

每周释放几个小时通过外包对VA重复的东西可以允许您创建一个新产品,参加商务课程,播放您的电子邮件列表,主电子邮件营销,有更多的教练客户,开始播客和许多其他伟大的事物beplay通用这样可以帮助你量子飞跃without even realizing.

4. Outline your first or next product

我并没有告诉你在一天中坐下来创造一个产品,虽然也是可能的。目前,您只需要概述它。这也是一个大胆的举动,因为你正在从一个想法到一个计划,你甚至可以将它分解为可操作的步骤,然后将这些添加到您的日历和日常待办事项列表中,并开始完成未来几周的步骤。

这就是本月创建概要的方法可能意味着拥有新的收入流,也许是您在年底前的最佳产品。

5.改变您的利基/商业模式/教学方式/产品beplay通用套房如果您已经超过了它,并且知道新的和更大的东西。

有可能你厌倦了你的工作re currently doing. Maybe it’s the topics you cover. I see many new people in business that are trying hard to make it in one field or with a certain business model such as providing services or coaching, but it’s not their calling. It’s not what comes当然对他们来说,这不是让他们在早上醒来并打开笔记本电脑的兴奋剂。

有一个利基,一个商业模式,一种只有你可以beplay通用做的教学,那就是你的力量所在的。一旦找到它并开始掌握它,业务就会变得更有趣,你会更快地看到结果。beplay通用

So maybe it’s time to give yourself permission to change directions in business, assuming you don’t do that often and have really given your current idea a chance.

6.为现有优惠添加Upsell。

快速的东西可以做到这一点可以导致boosting your income并测试人们如何从您购买的是添加upsell。

如果您使用像教育或Kajabi这样的平台来销售产品和程序,那就是他们提供的功能,您可以设置它。

Upselling is one of the coolest sales strategies and it means encouraging people to buy a more expensive, premium version of the product they’re purchasing, or offer an additional one that will help them make the best of what they’re interested in. That could be anything as long as its value is bigger.

The goal is to make those who already want to buy from you, invest more. That increases your average order value from a customer sale as well as thelifetime value of a customer,这两个是任何业务的关键指标。beplay通用

7. Start an email list if you haven’t already.

我看到许多新企业主试图在Insbeplay通用tagram上销售销售,并想知道为什么它不起作用。如果它确实,它似乎没有转变为他们的经常性收入,因此除非您的观众高度参与并喜欢您所教学的东西,否则它并不可靠。

如果你仔细看一下6- or 7-figure entrepreneurthat’s been in business for many years and is living a great life next to that, you’ll notice the real action is happening inside their community.

这些是订阅他们免费提供的东西的人。然后他们从中获得了大量的价值,可能收到了一些其他自动电子邮件,让他们保持在他们的名单上并了解更多。最终,他们听说过他们的优惠和在发布期间,他们获得更多价值,打开电子邮件,然后点击链接以及其中许多人购买。

重点是它在幕后发生了所有事情。即使他们是博主,也不是在某人的网站上,并不在社交上。

事实上,目标通常是从这两个地方获得流量,将网站访问者和社交媒体追随者转向电子邮件用户。因为那就是人们最关注你的地方,这就是你可以直接销售的地方。

So if you’ve been thinking about starting an email list but haven’t yet because maybe the technical side of it scares, there’s still chance to do it before the next year, after which you can focus on growing it.

有很多教程,有很多关于如何快速设置电子邮件列表或从一个电子邮件营销工具到另一个电子邮件营销工具切换。I use and recommend ConvertKit.

8. Ask your audience what they want.

听起来很容易但认真,你真的这样做了吗?

The biggest waste of time online is to create something great but which people simply don’t need and don’t want. Sometimes they might want it, but what if it’s not an actual problem that needs a solution they are willing to pay for?

That’s why you need to get answers from them. For example, I always encourage email subscribers to reply to my newsletters or even the automated emails I send when they first join my list. I ask them to tell me what they are struggling with, what questions they have or what they think about the content I just shared.

我的所有计划中也有反馈表格,有时会向学生发送自动电子邮件,以便在完成课程后询问他们如何进行,他们正在努力以及提醒填写反馈表格,如果他们觉得这样的话。

On the podcast, at the very end of each episode, I invite you to share your biggest breakthrough with me and connect with me on Instagram. Speaking of which, it’s a great tool to get answers from your people in a casual way such asquestion stickers and quizzes on Stories,评论帖子并与DMS中的人员参与。

它们在Instagram上的方式比其他平台更多的人在一起,所以充分利用这一点,而不会让他们讨厌或想要一些东西,而是清楚地表明你想要更好地为他们服务的愿望。

9.投资商业计划。beplay通用

If there is a course or coaching program or membership you’ve been thinking about joining for a long time, why not just do it?

It might be a big investment, you might not be sure if it’s for you, and maybe you even doubt your ability to actually do the work it takes once you’re inside the program. But nothing will happen unless you actually make that payment and get to the content.

10. Plan the next 5 years of your business.

对他人的一些和可怕这是令人兴奋的。如果你从未这样做过,请立即尝试这次练习。

It doesn’t mean you’re deciding what future you’re going after. You can never know where your business takes you and that’s one of the best things about it. The goal here is to stretch your imagination, to dream bigger even if it’s just on paper, to see what income goals and business ideas make you feel uncomfortable and to analyze why that happens.

Many times when I’ve done that, interesting feelings and conclusions come up. At some point when I was aiming at a higher income, I found out that I actually wasn’t ready to make that kind of money and was sabotaging myself.

Then I got to the deeper reasons why I felt that way and it turns out I didn’t want too much attention online or in my life, I didn’t want to make other people in my life uncomfortable, and I just wasn’t sure if I was worthy of that amount of money.

但猜猜怎么了?我们都是。

So once I found these limiting beliefs, I knew that no sales strategy or new business idea or more work could get me to that income. Because I first had to do the even harder work – the mindset shift. That means I started not just removing these limiting beliefs but re-framing them and that takes a lot of time.

这是一个简单的例子,为什么做5年的练习可以用更多的方式帮助你实现你实现的。所以今天晚些时候或本周坐下,只是写完了。大。在想象您的业务可以去的地方,没有限制。beplay通用

11.停止做1个没有产生收入的商业beplay通用活动,不断增加观众或提供价值。

如果有必要,我们都做了很多这些但很少停止疑问。所以这是你的机会,在2022年就没有做了更多的时间。

Maybe you’ve been blogging for years but are now also podcasting, like me. Well what I do now is publish my episodes on the blog with transcript, so it’s also an article and search engines can crawl and rank it.

也许你一直在为一个完全从未感受到的社交平台创造过多的内容,并没有导致任何订婚,并不是你的地方。测试另一个。如果你的虽然太多了,但机会只有1个实际上为您的业务而重要,其余的只是浪费时间。beplay通用

Another example could be doing your bookkeeping if you don’t find it interesting. This is your invitation to get a bookkeeper and with that you will be crossing 2 items off today’s list. You’ll be making 2 bold moves at the same time – letting go of an activity that you don’t need to do and hiring someone.

12.计划明年的最大和最优惠的报价,创造一个候补名单,并开始邀请人们。

That’s what I just did and it also took courage. You really need to believe in yourself and your future offer and to have a big vision for it to start getting people excited for it.

但它可以帮助您在努力工作的同时保持责任,并准备将推出此新产品的所有其他元素。它也是您的发布的一部分,因为那个候补名单是最感兴趣的潜在买家的位置。所以你已经将对现在的想法的产品有所要求。

That’s how many people launch all the time – they monetize something before they even create it.

And these are the 12 bold business moves I wanted to share today. Now tell me, which one scares you the most, excites you the most, or just triggers you? In any case, I think that’s the move you need to make right away.